The "Official Mascot of the Holy Year" is associated with Luce, an anime-style character created by the Vatican to engage younger audiences and represent the Church during the 2025 Holy Year, particularly at the Expo 2025 in Osaka. This initiative leverages pop culture's appeal to connect with youth on global platforms, showcasing a mix of tradition and modernity. Luce will be promoted in various events, aiming to bridge faith with contemporary digital culture?.
The Vatican's move to use an anime mascot indicates a growing trend of religious institutions adopting innovative methods to resonate with modern audiences.